ExpoReal Muenchen

Building Minds GmbH

A new idea for real estate. A space that makes it visible.

How do you present a company that has just been founded and yet aspires to fundamentally change the real estate industry?

In 2019, we had the opportunity to design and implement BuildingMinds' trade fair presence at EXPO REAL in Munich – a year in which much was just beginning for the young company itself.

Founded by Schindler and launched with technological support from Microsoft, BuildingMinds entered the market with an ambitious vision: to intelligently connect real estate, buildings, and their data, thereby making the management of large real estate portfolios more transparent, efficient, and sustainable.

Our task was to translate this digital idea into a physical space.

With concept development, visual experience, content creation, technology, and project management, we created a trade fair presence that made the new brand visible, communicated complex information clearly, and simultaneously created space for what EXPO REAL is ultimately about: personal encounters and meaningful conversations.

Thus, a digital vision became a real-world meeting place in the heart of the international real estate industry – and a young company became a brand that visibly established itself in the market.

Conceived digitally. Translated spatially. Experienced personally.