Coffee with Swagelok

Swagelok Switzerland | ARBOR Fluidtec AG

If customers can’t come to us, we’ll bring the coffee to them.

No trade shows. Hardly any in-person customer visits. And yet, plenty of exciting topics worth discussing.

For Swagelok Switzerland | ARBOR Fluidtec AG, we had the opportunity to develop a format during the pandemic that reimagined customer engagement: Coffee with Swagelok.

We traveled directly to customers, partners, and industry experts in an original 1973 Airstream. Instead of traditional presentations, we held personal expert discussions over a cup of coffee about current developments in industry, research, and technology.

Whether it was hydrogen mobility, power-to-gas, or recycling—in these concise talks, technical expertise met a deliberately unpretentious setting. The conversations were professionally produced and subsequently published as videos and podcasts. As a result, each stop became not only a personal on-site encounter but also content with a reach far beyond the actual coffee break.

A format that turned a limitation into a new opportunity and demonstrated that connection doesn’t necessarily require a trade show booth.

Sometimes all it takes is an Airstream, good conversations, and a cup of coffee.

Coffee. Content. Conversations. On the road.